Bleach London – Violet Skies  

Art Direction

The Violet Skies Campaign for Bleach London wasn’t just about hair color; it was about rebellion by colour.

The campaign seamlessly blended Florence's noncholant coolness with satisfying macro ASMR content, leading viewers through the entire process from exploring the products to the captivating hair transformation. This resulted in a striking and cohesive cross-platform adventure.






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